what factors have contributed amul to sustain itself for more than 70 years in a growing market of international products
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Product to meet customers’ needs without ever really verifying what the customers wanted in the first place. Instead, those organizations make a strenuous effort to “sell” the product through rigorous, ongoing advertising, promotions and publicity -- through "outbound" marketing. These organizations may have built a beautiful ladder – but it may be entirely on the wrong roof! Far too often, that lesson comes from painful experience.
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