what happen if the middle level failure to implement the plans directive by the top level management support you answer
Answers
Business strategy in itself is a well-known concept in today’s academic literature and
extensive research on strategy formulation can easily be found. Strategy implementation on
the other hand has not been researched to the same extent. This seems to be contradictory
when one takes into consideration that effective and efficient strategy implementation has
been proven to have an incredibly large impact on the success of any firm, company or
organisation. Furthermore, no strategy will be beneficial for a company if it cannot be
implemented. Adding to the complexity of this situation, middle management has long been
disregarded concerning the strategy process or even thought to be detrimental. However, in
recent years there has been a shift and research has started to recognise the importance of
middle managers. The thesis aims to provide a deeper understanding of how middle
management actively operates when implementing strategy. By doing so the thesis may be of
value for middle managers and companies working with strategy, by increasing awareness
about middle management’s influence on the strategy implementation process.
This thesis is partially exploratory and partially descriptive with a qualitative and deductive
nature. In order to answer the purpose, a research strategy of case studies was used where
empirical data was collected from interviews held with six different middle managers.