What has Dr. Thomas Robinson derived from experiments with preschoolers?
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Answer:
Thomas Robinson is part of Stanford Profiles, official site for faculty, ... The Irving Schulman, M.D. Endowed Professor in Child Health, Professor of ... Practices at Lucile Packard Children's Hospital.
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Answer:
☆Thomas Robinson studied children aged 3 to 5 and found they believed food tasted better when it was branded as McDonald’s.
●Say what you will, Shakespeare, but a McNugget by any other name is just not as tasty. At least, not to the 3- to 5-year-old set.
●Asked to sample two identical foods from the fast-food giant McDonald's, children preferred the taste of the version branded with the restaurant's familiar "Golden Arches" to one extracted from unmarked paper packaging, say researchers at the School of Medicine and Lucile Packard Children's Hospital.
●The study shows that even young children are swayed by brand preferences. The results are likely to fuel more debate over a growing movement to restrict marketing to kids under 8 years old.
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