What inspired you to pursue a career in marketing? What social media channels are you familiar with?
Answers
Answer:
1. What inspired you to pursue a career in marketing?
This is a very open-ended question that you can use to tell a story about how you became passionate about a career in marketing. You can talk about something you learned in school, a previous job you had, or even something that inspired you in day-to-day life:
“I have always had a strong creative side and an interest in visual arts. I started my own business while in school creating simple websites and promotional materials for local businesses. I think that experience combined with my education really solidified marketing as my career of choice, and I’m really excited to be interviewing for this opportunity.”
2. What social media channels are you familiar with?
As a social media marketing manager, interviewers will expect you to be familiar with all major social media channels. If you have experience with more obscure platforms, this is the time to highlight those as well.
Here’s an example:
“I have experience using in my personal life and have also set up my professional profile online. I also have experience with social media advertising and its functionality.”
A good follow-up question you can ask is: “Are there any other social media platforms your company is using?” This can be a great way to get the interviewer engaged in a discussion about how the company uses social media.
3. What do you think are the three essential skills for a career in marketing?
This is your opportunity to demonstrate to your interviewer that you understand what skills and abilities they’re looking for in a candidate. Your answer to this question should reference some of the skills that were outlined in the job ad like this:
“First of all, I think great communication skills are essential. A marketer needs to understand the requirements of the client and be able to present ideas and concepts. Being able to stay organized and work in a fast-paced environment is also an essential skill. I think being proactive and trying to anticipate client needs is also very valuable.”
4. What kind of management style