Question

What is a key difference between reservation buying and auction buying?

Answer 1

- Reservation buying is done automatically while the auction is done manually.

- Reservation buying is done manually, while auction purchasing is done through Google agent.

- Reservation buying incorporates hard-to-offer stock, while auction purchasing does not.

- Reservation buying implies pre-bundled lineups, while auction buying is for singular impressions.

Answer 2

The key difference between reservation buying and auction buying is that reservation buying is done programmatically but auction buying is done manually.

Reservation buying

It means pre-packaged lineups. It includes hard-to-sell inventory.

Auction buying

It is done through a Google representative.