what is a vaste format
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VAST provides a common protocol that enables ad servers to use a single ad response format across multiple publishers/video players. In 2008, the IAB introduced the first version of VAST to the video advertising marketplace, which has since been widely adopted throughout the industry. In 2009 features were added that enabled additional functionality and more clarity.
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VAST FORMAT is a specification released by the Interactive Advertising Bureau (IAB) that sets a standard for communication requirements between ad servers and video players. It is a data structure declared using XML.
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