what is advertising and its scope and nature
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Advertising:-
When a marketer or a company develop a product to satisfy market demand after carefully analyzing the market, there comes a need for establishing contact with the target market to sell that product.
Its nature:-
Advertising is a tool of marketing that disseminates information about a product which is aimed at a large number of people at the same time using purchased space or time in various mass mediums.Advertising messages are delivered through variety of media; television, radio, newspaper, magazine, billboards, direct-mail campaigns, Internet, clothing lines with messages printed on them, telemarketing programs, and even messages heard while someone is on hold on the telephone.Advertising intends to sell and at the same time create an aspiration towards a certain product, which ultimately leads to a vital and persuasive distinction, that makes the product a brand.It is a tremendous challenge for advertisers to design a message which must give an advantage in a highly cluttered world where customers are becoming increasingly proficient at simply tuning ads out.
Its scope:-
Institutional:- Promotes organization's image, ideas & political views.
Advocacy:- Promotes a Company's position on public issue.
Product:- Promotes Product's features, its uses & its benefits.
Competitive:- Points out a brand's special features, its uses & advantages relative to competing brands.
Reminder:- Reminds consumers about an established brand's uses, characterisitics & benefits.
When a marketer or a company develop a product to satisfy market demand after carefully analyzing the market, there comes a need for establishing contact with the target market to sell that product.
Its nature:-
Advertising is a tool of marketing that disseminates information about a product which is aimed at a large number of people at the same time using purchased space or time in various mass mediums.Advertising messages are delivered through variety of media; television, radio, newspaper, magazine, billboards, direct-mail campaigns, Internet, clothing lines with messages printed on them, telemarketing programs, and even messages heard while someone is on hold on the telephone.Advertising intends to sell and at the same time create an aspiration towards a certain product, which ultimately leads to a vital and persuasive distinction, that makes the product a brand.It is a tremendous challenge for advertisers to design a message which must give an advantage in a highly cluttered world where customers are becoming increasingly proficient at simply tuning ads out.
Its scope:-
Institutional:- Promotes organization's image, ideas & political views.
Advocacy:- Promotes a Company's position on public issue.
Product:- Promotes Product's features, its uses & its benefits.
Competitive:- Points out a brand's special features, its uses & advantages relative to competing brands.
Reminder:- Reminds consumers about an established brand's uses, characterisitics & benefits.
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