What is AIDA? (Entrepeneurship 12th)
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Attention, Interest, Desire, Action
AIDA is a simple acronym that was devised a long time ago as a reminder of four stages of the sales process (Strong, 1925). AIDA stands for Attention, Interest, Desire, Action. It is, in modern terms, a fairly simplistic model.
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A-Attention
N-Interest
D-Desire
A-Action
Explanation:The Aida model helps to
Explain how an advertisement or marketing communications message engages and involves customers in brand choice.
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