What is business research? What are the objectives and importance of business research?
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Business Market Research. Market research is an important aspect of business. Companies need to make good decisions about how to use their resources to serve customers. Doing good research is part of that process.
Research on aspects related your business, such as your target customer, marketplace trends, production processes, and financial practices, can help you predict trends, project sales, spot opportunities, and avoid potential problems.
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Explanation:
The purpose of business research is to gather information in order to aid business- related decision-making. Business research is defined as 'the systematic and objective process of collecting, recording, analyzing and interpreting data for aid in solving managerial problems'.
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