what is catalogue market??
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Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly from the catalog sender by phone, return envelope or online using information in the catalog.
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Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly from the catalog sender by phone, return envelope or online using information in the catalog.
A print catalog usually consists of a cover that announces what type of items the piece contains, followed by the items. Some catalogs feature a single product category, such as clothing, while others include a diverse collection of goods. The catalogs contain photos and descriptions of the items, as well as prices and ordering information. Some come with order forms and return envelopes with prepaid postage. Others require shoppers to order by phone. Catalog marketers use targeted mailing lists to increase sales and decrease the printing and mailing costs associated with waste circulation. Some print catalogs are included with items shipped to online buyers to generate additional sales.
Online Catalogs
To save on the cost of printing and mailing and to allow retailers to update prices, products and promotions more quickly, some business put their products in an online catalog. The products are grouped and displayed in a similar fashion to a print catalog, but consumers can sort items by price, category, manufacturer or other criteria. These catalogs allow shoppers to purchase immediately, using a virtual shopping cart and an electronic payment method.
A print catalog usually consists of a cover that announces what type of items the piece contains, followed by the items. Some catalogs feature a single product category, such as clothing, while others include a diverse collection of goods. The catalogs contain photos and descriptions of the items, as well as prices and ordering information. Some come with order forms and return envelopes with prepaid postage. Others require shoppers to order by phone. Catalog marketers use targeted mailing lists to increase sales and decrease the printing and mailing costs associated with waste circulation. Some print catalogs are included with items shipped to online buyers to generate additional sales.
Online Catalogs
To save on the cost of printing and mailing and to allow retailers to update prices, products and promotions more quickly, some business put their products in an online catalog. The products are grouped and displayed in a similar fashion to a print catalog, but consumers can sort items by price, category, manufacturer or other criteria. These catalogs allow shoppers to purchase immediately, using a virtual shopping cart and an electronic payment method.
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