What is cognitive dissonance explain the strategies to manage it?
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The term cognitive dissonance is used to describe the feelings of discomfort that result when your beliefs run counter to your behaviors and/or new information that is presented to you.1 People tend to seek consistency in their attitudes and perceptions, so when what you hold true is challenged or what you do doesn't jibe with what you think, something must change in order to eliminate or reduce the dissonance (lack of agreement). A classic example of this is "explaining something away."
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