Question

What is consumer behaviour? How is it related to impulse purchase?

Answer 1

Answer:

Consumer behaviour is the study of individuals’, groups’ and organizations’ decisions with regard to the selection, purchase, use, and disposal of goods, services, ideas, or experiences to satisfy their needs and wants.

An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer. So both are related to each other.

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