Question

What is Consumer ignorance ?

Answer 1

In consumer behaviour studies, the blissful ignorance effect is when people who have good information about a product are not expected to be as happy with the product than people who have less information about it.

Answer 2

In consumer behaviour studies, this blissful ignorance effect is when people who have good information about a product are not expected to be as happy with the product then people have less information about it.

Hope it is helpful