what is consumer movement
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The Consumer Movement is an effort to promote consumer protection through an organized social movement which is in many places led by consumer organizations.
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Explanation:
Consumer Movement, consumer is regarded as King in modern marketing. In a progressive market economy, the concept of consumer is given topmost importance, and every attempt is made to promote consumer satisfaction. However, this sovereignty of the consumer is only theoretical. In practice, he is not given any such importance. Consumers are ignored in general. They are exploited and cheated.
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