What is culture in international business simplynotes?
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Just like diversification of products is important, diversification of markets can also benefit the company. Hence, one reason International business is considered important is because of the safety it provides to the company lest an economic downturn happens.
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Just like diversification of products is important, diversification of markets can also benefit the company. Hence, one reason International business is considered important is because of the safety it provides to the company lest an economic downturn happens.
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