what is Dadni Pratha (ददनी प्रथा )?
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Dadni System Dadni comes from the Persian word dadan or advance. One who made an advance as a mark of any business deal was called dadandar. The Dadni system was a phase of business management of the English east india company in Bengal in the eighteenth century. The company used to engage local merchants to procure goods from the market on its behalf. They were called dadni-merchants, because they received advances from the company for delivering goods under stipulated terms.
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Dadni Pratha :
- It comes from Persian word Dadan and it means advance .
- According to buisness deal is called dadandar .
- It is phase of buisness management of Bengal in 18th century.
- The company engage to local merchants to produce the products on its own behalf.
- They called Dadni-merchants ,as they deliver goods stipulated terms.
- Dadni Pratha was to be deliver good through directly and indirectly or second degree.
- They actual manufacturers take help of agents (dalal) and local stockist (paikars).
- After some time , this pratha abolished in 1753.
- Beacuse they failed to deliver goods and customer fullfillment .
- Many people disappeared with their companies.
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