Business Studies, asked by shivangibathyal, 3 months ago

what is decoding in communication

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Answered by hitishershah5

Answer:

The Encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Titled 'Encoding and Decoding in the Television Discourse', Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted.

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