What is difference between geofencing and proximity marketing
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Proximity-based marketing or proximity marketing is a catch-all term used to describe any use of location technologies to directly communicate with users through their mobile devices.
On the other hand ,Geotargeting refers to delivering ads to people that meet a specific targeting criteria and are inside a defined radius. The key difference with geotargeting is that it hones in on a specific consumer criteria, such as demographics, behaviors, interests, and a person's location
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