what is'dual price'? when is it needed? explain.
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Dual pricing is a situation in which the same product or service is sold at different prices in different markets. There are a number of reasons whydual pricing may be employed, including the following: An aggressive competitor may use dual pricing to drastically lower its price in a new market.
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Dual pricing is a situation where the same product is sold with difference in prices in two different markets.
Explanation:
This is done where there is so much competition for a product.
A competitor may sell it for lesser price to attract customers.
It also helps in bringing down the price of that product to low in that market .
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