what is dynamic content
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Dynamic content is defined as any digital or online content that changes based on data, user behaviour and preferences. This can be text, audio or video format content.
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Dynamic content is a web-page or email component that changes. Typically, changes are based on user signals that include in-session behavior, user data, and user-characteristics. In-session behavior- Adapt content based on what pages they visit, which products they add to cart, and how long they spend on site.
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