what is face negotiation theory?
Answers
Face-Negotiation Theory is a theory conceived by Stella Ting-Toomey in 1985, to understand how people from different cultures manage rapport and disagreements.
Answer:
Face-Negotiation Theory is a theory conceived by Stella Ting-Toomey in 1985, to understand how people from different cultures manage rapport and disagreements. The theory or self-image when communicating with others, as a universal phenomenon that pervades across cultures.
The theory in essence is that cultural differences in the society shape the responses to conflicts in different societies. The theory holds up the idea of maintaining a face according to their cultures. The face is nothing but an identity, the persona we keep up in the society-a public image. As face represents oneself in the society, the people display an attitude which is desirable to them.