What is (i) Consumer awareness (ii) Consumer Rights (iii) Consumer Movements?
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1)Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer's emotions, attitudes and preferences affect buying behaviour.
2)Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law.
3)The consumer movement is an effort to promote consumer protection through an organized social movement which is in many places led by consumer organizations.
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