What is industrial buying behaviir in consumer behaviour?
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It has been documented in literature that industrial buyer behaviour is the process of procurement and significant phases are searching information and quantifying suppliers (Sheth, 1973). Another feature of industrial buyer behaviour is the decision making group within organization.
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Consumer s buyer behaviour is influenced by four major factors: 1) Cultural, 2) Social, 3) Personal, 4) Psychological. These factors cause consumers to develop product and brand preferences.
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