Question

What is marketing explain its nature and scope of marketing?

Answer 1

The term Marketing is derived from the word 'Market'. Here, Market refers to the place or geographical area where buyers and sellers gather and enter into transactions involving transfer of ownership of goods and services.

Answer 2

Nature and Scope of Marketing. The term Marketing is derived from the word 'Market'. Here, Market refers to the place or geographical area where buyers and sellers gather and enter into transactions involving transfer of ownership of goods and services.