what is international market and write its importance
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1
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According to Terpstra and Sorathy, “international marketing consists of finding and satisfying global customer needs better than the competition, both domestic and international and of coordinating marketing activities with in the constraints of the global environment.”
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3
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international marketing brings countries closer due to economic needs and facilities understanding and cooperation among them.It is essentially constructive economic and commercial activity which is useful and beneficial to all participating countries.
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