what is jeans culture in the context of US cultural supremacy
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MY current favorite brand of jeans, Joe’s, offers customers a range of alluring personae to try on with their denim. For $160 or more a pair, the Joe’s devotee can transform herself into a “Starlet,” a “Rocker,” a “Socialite” or a “Honey.” Shaped into trousers, the indigo-dyed cotton fabric known as denim infuses the wearer with magic, cloaks her in alternate selves.
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Readers curious to understand the workings of this strange social alchemy will find at least the rudiments of an answer in James Sullivan's absorbing new book, “Jeans: A Cultural History of an American Icon,” which traces the itinerary of denim pants from their 19th-century origins as a workingman's wardrobe staple to .......................
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