Question

What is Maslow’s Heirarchy of Needs? How is it important relative to audience analysis?

Answer 1

Maslow's hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid. Needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up.

In 1943 Abraham Maslow introduced a new theory, the hierarchy of needs. This heiracrchy of needs is Maslow's way of interpreting what the needs of an audience are and how the lower level needs must be addressed before the higher levels can be met.

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Answer 2

Maslow's Hierarchy of Needs

• This theory argues that humans have a series of needs some of which must be met before they can turn their attention towards others.
• It is overall a theory of human motivation in psychological review.
• It was proposed by Abraham Maslow in 1943.
• There are five levels of Maslow's Hierarchy of Needs.The levels are physiological, safety, belonging and love, social needs or esteem, and self-actualization.
• These are the pattern through which the human motivations generally move.