Question

what is mean by consumer pscycology?

Answer 1

Answer:

Consumer psychology is the study of why people buy things. Psychologists try to find the underlying cognitive processes that explain consumers' choices and how they respond to the influence of marketing, as well as the external stimuli that convince people to purchase certain items. Marketing executives are very keen to know the findings from studies in consumer psychology, since these findings can help them figure out how to sell a product