what is mean by itangibility
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Intangibility is used in marketing to describe the inability to assess the value gained from engaging in an activity using any tangible evidence. It is often used to describe services where there is no tangible product that the customer can purchase, that can be seen or touched.wer:
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Intangibility is a fundamental characteristic of services referring to the fact that a service(since it lacks physical existence or form) cannot be seen,smelled,tasted,touched or stored
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