Question

What is meant by advertising? State its features.​

Answer 1

Answer:

American Marketing Association has defined advertising as “any paid form of non-personal presentation and promotion of ideas, goods and services of an identified sponsor.”Advertising is any non-personal promotion of ideas, goods or services of an identified businessman known as sponsor.

Explanation:

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Answer 2

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Advertising consists of all activities involved in presenting to a group a non-personal, oral or visual, openly sponsored identified message regarding a product, service, or idea.

Advertising is a dominant element of market promotion. Many times, the entire promotional efforts are replaced by advertising alone.

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