what is meant by coordination in management
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Coordination is “integration of the activities of individuals and units into a concerted effort that works towards a common aim.” — Pearce and Robinson
Co-ordination maintains unity of action amongst individuals and departments. Absence of co-ordination will result in sub-optimal attainment of goals. In extreme situations, it may result in losses and liquidation of companies.
Co-ordination harmonizes and balances conflicting opinions of individuals and departments, promotes group effort and directs their movement in a unified direction — the organisational goal. For example, if production department does not coordinate its activities with the sales department, production may be more or less than the required sales.
Production more than sales will result in piling of stock and blocking up funds in inventory and production less than sales will result in loss of sales revenue and goodwill of the firm. Coordination, thus, facilitates smooth running of a business.
Coordination is “integration of the activities of individuals and units into a concerted effort that works towards a common aim.” — Pearce and Robinson
Co-ordination maintains unity of action amongst individuals and departments. Absence of co-ordination will result in sub-optimal attainment of goals. In extreme situations, it may result in losses and liquidation of companies.
Co-ordination harmonizes and balances conflicting opinions of individuals and departments, promotes group effort and directs their movement in a unified direction — the organisational goal. For example, if production department does not coordinate its activities with the sales department, production may be more or less than the required sales.
Production more than sales will result in piling of stock and blocking up funds in inventory and production less than sales will result in loss of sales revenue and goodwill of the firm. Coordination, thus, facilitates smooth running of a business.
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Explanation: Coordination can be defined as synchronisation and harmonisation of individual efforts towards the achievement of organisational goals.
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