What is meant by election campaign? what is its importance. What methods are used while campaigning? Explain with the help of relevant examples.
Answers
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided.
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Explanation:
The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues.
The nature of democracy is that elected officials are accountable to the people, and they must return to the voters at prescribed intervals to seek their mandate to continue in office. For that reason most democratic constitutions provide that elections are held at fixed regular interval
The option for users to share, like, or retweet political messages instantly has opened up a new avenue for politicians to reach out to voters. At the same time, social media campaigns can carry risks that are not present on traditional platforms, such as TV or newspaper ads.