What is meant by macro environment ?
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A macro environment is the condition that exists in the economy as a whole, rather than in a particular sector or region. In general, the macro environment includes trends in the gross domestic product (GDP), inflation, employment, spending, and monetary and fiscal policy.
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Macro Environment
Macro Environment refers to all the forces which are external to the business organisation, i.e., business has very little control over them & they influence the business as well as all the firms in specific industry.
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