What is meant by means of mass communication? Explain the role of radio and television as effective means of mass communication in India.
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mass communication:
The process in which news or any subjects are being publicise widely through different means such as radio, television, magazines etc is called mass communication.
Radio and television are among the most effective mass communication in India
Radio:
- it is affordable by people of different class
- it provides genuine news
Television:
- it is easily understandable by different age of people because it provides visually
- it becomes the most acceptable way of forecasting news
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