Question

What is meant by promotion mix ?Discuss its various components?

Answer 1

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Promotional mix basically describes a mixture of promotional variables that are mandatory for an organization to reach its sales goals and other objectives. The major components of a promotional mix include: Publicity or public relations.

Answer 2

Explanation:

Promotional mix basically describes a mixture of promotional variables that are mandatory for an organization to reach its sales goals and other objectives. The major components of a promotional mix include: Publicity or public relations.