Question

What is meant by urban consumer behaviour?

Answer 1

Rural Consumer Behaviour. Consumer Buyer Behaviour refers to the buying behaviour of final consumers - individuals and households who buy goods and services for personal consumption. All of these final consumers combined make up the consumer market. The consumer market in this case is Rural India

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Answer 2

• Urban consumers are skeptical of oral/personal care brands that try to over- differentiate via contrived benefits (including technological / chemical jargon). Preempt this barrier with advertising that is wittily over-simplistic in describing the product's benefits.

• Urban consumers include professionals, the self-employed, the unemployed, and retired people, as well as urban wage earners and clerical workers.