Question

what is Mega marketing ​

Answer 1

Answer:

Explanation:

Megamarketing is a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc.) as well as the marketing variables; Kotler suggests that two more Ps must be added to the marketing mix: public relations and power.

The public relations element of Megamarketing focuses primarily on businesses familiarizing themselves with the surrounding community, prior to actually entering a desired market. Of note, the negotiations that occur as a consequence of this particular form of marketing are often far more rigorous than those associated with conventional marketing; as such, it is difficult to adequately satisfy both parties in an equitable manner. Marketers who choose to pursue these foreign environments must also look to appease the general public, as they can have a significant impact on the continuing profitability of their businesses. One important element comprising the general public involves the local media, as they can heavily influence the perception associated with newly emerging companies.

Answer 2

Explanation:

Management activity that involves (in addition to the typical marketing activities) other elements of a firm's external environment such as government, media, and pressure groups. The term was coined by the US marketing academic Philip Kotler who suggests that a market mix must have two more P's: public-relations, and power.

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