Question

What is mission and its characteristics in strategic management?

Answer 1

A mission statement defines the basic reason for the existence of that organization. Such a statement reflects the corporate philosophy, identity, character, and image of an organization. In order to be effective, the following characteristics of mission statement need to be present in an organization

Answer 2

Explanation:

Characteristics of Mission Statement. It should be feasible A mission should always aim high but it should not be an impossible statement. It should be realistic and achievable its followers must find it to be credible. But feasibility depends on the resources available to work towards a mission.