what is outcome of e-choupal
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The e-Choupal is one of the ICT based private agency which is provision inputs and extension service in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a large Multi Business Conglomerate in India) to link directly with rural farmers for procurement of agricultural/aquaculture produce.
The e-Choupal model demonstrates that a large business corporation can play a major role in recognizing rural markets and increasing the efficiency of an agricultural system, while doing so in ways that benefit farmers and rural communities as well as shareholders. The e-Choupal model also shows the key role of information technology provided and maintained by a corporation, but used by local farmers-in helping bring about transparency, increased access to information and rural transformation, critical factors in the apparent success of the venture are:
HOPE IT HELPSS U!!
The e-Choupal model demonstrates that a large business corporation can play a major role in recognizing rural markets and increasing the efficiency of an agricultural system, while doing so in ways that benefit farmers and rural communities as well as shareholders. The e-Choupal model also shows the key role of information technology provided and maintained by a corporation, but used by local farmers-in helping bring about transparency, increased access to information and rural transformation, critical factors in the apparent success of the venture are:
HOPE IT HELPSS U!!
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