What is patronage motive?
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Patronage Motives are the reasons or considerations which makes a buyer to prefer one particular retailer, outlet or service provider over others.
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Patronage Motives are the reasons or considerations which makes a buyer to prefer one particular retailer, outlet or service provider over others. Example: Certain consumers' preference to buy Samsung Mobile phones over Apple's iPhone. Behind every buying decision made by the customer there is a motive
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