what is phenomenistic theory
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Phenomenistic Theory - Theory that media are rarely the sole cause of effects and are relatively powerless when compared with other social factors. ... These mediating factors according to Klapper are - church, family, school, etc - which do not change media habits of people but only reinforce them.
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Phenomenistic Theory - The theory that media are rarely the sole cause of effects and are relatively powerless when compared with other social factors. ... These mediating factors according to Klapper are - church, family, school, etc - which do not change media habits of people but only reinforce them.
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