Question

What is political advertising?


Please answer in simple language

Answer 1

$\huge{What}$ $\huge{is}$ $\huge{political}$ $\huge{advertising}$$\huge{?}$

Political advertising is advertising that attempts to influence or comment upon a matter which is currently the subject of extensive political debate.

Political advertising includes advertising or marketing communications about a political party, representative or candidate, advertising about political issues or issues of public interest, and advertising in relation to government policies (whether published/broadcast by the government or someone else). Advertising by Government, political parties, lobby groups and other interest groups may fall into this category.

Political advertising does not necessarily include all advertising by governments or organisations that are at times involved in the political process, such as lobby groups or interest groups. Such advertising may be regarded as informational or educational rather than political, as determined on a case-by-case basis and complaints about these advertisements which raise issues under section 2 of the AANA Code of Ethics may be considered by the Ad Standards Community Panel.

Political advertising includes but is not limited to election advertising. The number of complaints received about political advertising often increases during election periods.

Answer 2

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• Advertisements which carry a social message are called social advertising ..