What is pricing? what are the major objectives of pricing for a marketer? explain with suitable example the various pricing methods available to the marketer?
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a)Current and prospective customersb)Needs of both current and potential customersc)Competitor features and the products that customers perceive as meeting their needsd)Expected changes relating to customer needsWhoare our current and prospective customers? In order to answer the ‘who’ question there must be an analysis of the target market. Demographic, psychographic and geographic characteristics must be determined. Whatdo customers do with our products?
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