Business Studies, asked by raviraja7399, 11 months ago

What is process of budgeting the allocation of marketing communications funds to match the competitors level of spending

Answers

Answered by Anonymous
0

Explanation:

Marketing Methods This method allocates marketing expenditures based on past or anticipated sales. The affordable method, on the other hand, allows a company to invest what it can afford toward advertising. Companies that use the competitive parity method attempt to match advertising spending to competitors' budgets.

Similar questions