What is product personality , role of product personality in branding?
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Answer: PRODUCT PERSONALITY MEANS THE CHARACTERISTICS OF A PARTICULAR PRODUCT.
Explanation: EACH AND EVERY PRODUCT HAS ITS OWN PERSONALITY, SPECIFIC CHARACTERS TO DESCRIBE ITS SPECIFICATION.
ALL AND ALL PRODUCT PERSONALITY IS BASED ON ITS APPEARANCE.
DIFFERENT PRODUCTS HAVING DIFFERENT STRATEGIES, FOCUSES ON DIFFERENT EMOTIONS.
IT'S ROLE ARE :-
1. DEVELOPING TEAM PERFORMANCE.
2. COMMUNICATING GOOD TRAITS.
3. FORMING SOME EMOTIONAL ATTACHMENT.
4. MOST IMP TO CONVEY SOME MESSAGE THROUGH THAT PRODUCT.
5. ECO-FRIENDLY PACKAGING.
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