Business Studies, asked by shivampahwa27, 1 month ago

What is Product portfolio? Discuss the product line stretching strategy.

Answers

Answered by joshimleena

Explanation:

Line stretching is an expanding strategy by a company where the new products are launched in the same product line but beyond the current product range with some additional or different features. Line stretching can be done down market, up market or both ways.

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