what is product price?
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Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan.
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Pricing of the product is something different from its price. In simple words, pricing is the art of translating into quantitative terms the value of a product to customers at a point of time. Someone has opined that, “The key to pricing is to build value into the product and price it accordingly.”
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