what is public opinion ? what are the characteristics of public opinion?
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Public opinion consists of the desires, wants and thinking of the majority of the people. It is the collective opinion of the people of a society or state on an issue or problem. This concept came about through the process of urbanization and other political and social forces.
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Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.
Characteristics of Public opinion :-
- It guides government action, influences public policy, gives feedback to politicians.
- It gives self rule in democracy.
- Opinions are not fixed.
- They change as new information arise from interests groups, politicians, new administrations etc....
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