Question

What is required for effective management of IMC?

Answer 1

Answer:

The first step towards managing integrated marketing communication is to identify the target audience. You need to understand who all are the customers who would actually benefit from your products. Understand their needs and expectations. The second step is to know what you intend to communicate.

Answer 2

Answer:

IMC is short for Integrated marketing communication.

Explanation:

IMC is the process of combining marketing communication elements such as public relations, social media, audience analytics, business development concepts, and advertising into a brand identity that is consistent across many media channels.

Following are the requirements for effective management of IMC:

• Identifying the target audience is the first stage in managing integrated marketing communication. You must determine who your target clients are and how your items will help them. Recognize their requirements and expectations.
• The second stage is to figure out what you want to say. Unless and until you are certain of what you want to share with your potential and present clients, no brand promotion methods will help.
• Design your message with care. Check the message's content, structure, format, misspelling, and so on.
• The next step is to determine the various communication pathways. You must be extremely cautious when choosing a communication channel to ensure that the appropriate message reaches the right customer at the right time and in the right place.
• Assign the appropriate resources to brand marketing. Establish a budget for various marketing and promotional efforts. A marketer must allocate money wisely for various promotional activities such as advertising, public relations, banners, and so on.
• The most important phase is to assess the effectiveness of integrated marketing communication. Determine whether combining all marketing methods has actually assisted you in reaching a larger audience and effectively promoting your brands.