Question

What is Retailing? State importance of Customer Relationship Management in retailing business.

Answer 1

Customer relationship management in retail can increase customer satisfaction, reduce your costs and improve your company's performance in the marketplace. CRM software manages your relationships with individual customers to create advantages for both parties.

Answer 2

Retailing is the process of bringing the products to the consumer from the manufacturer.

Explanation:

• Retailing is also selling the products to the consumer and not for resale. Retailing also helps the manufacturer to reduce the burden of meeting the end customer.
• Retailers manage this work. Customer relationship management is very important in the retailing business. Every customer is important in this process. We have to deal with customers patiently as the requirement will vary from customer to customer.
• We have to listen to the customer’s requirement and serve them accordingly.    

To learn more:

1. What are the importance of customer satisfaction?:

https://brainly.in/question/3254571

2. Explain the importance of marketing research in consumer satisfaction:

https://brainly.in/question/12574338